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23. July 2013 by Arcee A

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Mobile Application Development and HTML5

As a technology-agnostic mobile application development company, we at iUNIQ use the finest tools to build the best apps on any platform.  Not only are we able to create native Android and iOS apps, we take pride in our ability to create HTML5 mobile apps.  However, technology bloggers and professional app builders have been voicing out that the debate between having an app developed natively or via HTML5 is finally over.  They point to the tremendous growth of native platform based apps as the evidence for HTML5’s demise as a viable option for mobile app development.

Nevertheless, I would like to point out that even though the popularity of HTML5 in app development is very low, the advantages of the young technology is still keeping it alive.  Let me enumerate some key benefits of having your mobile app built using HTML5.

  1. Deployment to any mobile platform is easier.  Native OS apps run only on their specific platform (iOS, Android, Blackberry, Windows RT, etc.).  If you have an iPAD or iPhone app, and you would like to expand your market to Android, you will have to spend more of your resources to have an Android version built.  On the other hand, a HTML5 mobile web app can be run on any platform using native wrappers.
  2. It uses open web technologies.  Developers are not tied to proprietary software development kits (SDKs).  This gives them the freedom to be more creative and build you a more robust and better looking apps using jQuery, javascript, CSS3 and other future open web technologies.  For a demo, try clicking or tapping on the red panic button at the bottom left corner of this screen, or head on over to our jQuery demo page and have fun!
  3. Easier and less expensive maintenance.   In part 1 of How to Create a Successful Mobile app for Techno Dummies, I mentioned that “Very good apps evolve over time.”  This means that you have to keep your app’s users interested in your app – and the best way to do that is to improve and upgrade your app every now and then.  This is a chronic pain that many successful app owners go through to gain and ensure their app’s continued success in the mobile market. This gets complicated further when you are planning on releasing an enhanced or new feature on different platform versions of the app. With HTML5 mobile web apps, you simply upgrade once and everything is taken care of.  In correlation, the cheap cost of maintenance and upgrades further makes an app developed in HTML5 more attractive.
  4. You are not locked in to one vendor.  This helps you to freely and truly market your app with relatively no restrictions.  Native-built OS apps not only limit you to a specific app market, but (of course) you have to pay 30% in distribution and other fees to the app vendor as well.
  5. Web optimized marketing.  With hundreds of apps being added to mobile app stores every month, marketing your app within a vendor’s app store can be quite challenging.  On the other hand, HTML5 developed apps can be search optimized for the web.  This gives them more persistence and affords easier and cheaper marketing strategies.

In conclusion, HTML5 is still a young technology and while it may not be popular now, it does not negate the possibility that it can become the cornerstone for the next big thing in mobile application development.  Hybrid apps, anyone?